(You must keep Gartner database open to download the full Gartner reports).
Some examples:
Applying AI — Business Domains
Applying AI — A Framework for the Enterprise
Artificial Intelligence Primer for 2024
The Pillars of a Successful Artificial Intelligence Strategy
Hype Cycle for Artificial Intelligence, 2024
Artificial Intelligence and Business Strategy
MIT Sloan Management Review & Boston Consulting Group
(You must keep Gartner database open to download the full Gartner reports).
Some examples:
Innovation Guide for Generative AI in Marketing
Use Generative AI to Enhance Content and Customer Experience
Tech CEOs: Generative AI Can Make Sales and Marketing More Efficient
3 Ways Generative AI Augments Digital Commerce
(You must keep Gartner database open to download the full Gartner reports).
Some examples:
IESE Publications on AI:
Publications
Articles
IESE Insight