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Trends

Getting Started

Top databases for Trends

Consumer Trends

Keyword searching will bring up information on industries, companies and markets around the world. Search for “TRENDS” to retrieve articles on global trends, especially for consumer items.

Global Consumer Trends 2024
Search in the box search for “Global Consumer Trends”.

Megatrends
Search in the box search for “Megatrends”.

Data aggregation platform with access to>1 million statistics, forecasts, studies, dossiers and infographics on 80.000 topics from more than 22,500 sources.

Must-watch consumer trends for 2024  

To identify upcoming trends in consumer goods go to:
Statista > Market Insights> Explore Consumer Insights

Technology Trends

Provides reports on the Information Technology industry and IT products, as well as forecasting trends in various Information Technology areas.
See: (You must keep Gartner database open to download the full Gartner reports)

Top Strategic Technology Trends for 2024

Use the search box to narrow your search. Includes forecasting trends in various IT areas, such as:

Digital & Trends

To identify upcoming trends in digital trends go to:
Statista > Market Insights> Explore Market Insights> Digital

Forrester Research:

Predictions 2024: Exploration Generates Progress (free report)

Marketing Trends

Provides consumer, tech and media trends.

See WARC Reports & Toolkits:

The GEISTE Report 2024: Discover the Driving Forces Shaping the World

The Marketer’s Toolkit 2024

Financial Trends

Access: PC at the Barcelona and Madrid Libraries.  Ask staff for password.
• Professors and researchers: For desktop application or web access please email library@iese.edu
• Students: Licences can be temporarily granted for remote access, contact: library@iese.edu
Please note that the number of logins is limited.

Emerging Markets Trends

Articles on Trends

Find articles on your topic using keywords such as trends, megatrends, forecast, predictions, outlook, industry, etc. Limit your search results using the database filters (date range; source type).

Provides access to articles from business journals, magazines and newspapers including Harvard Business Review, McKinsey Quarterly and many others.

Global up-to-the-minute database containing 10,000 in-depth news sources. On the "Search Builder" page under the "Search" tab, expand the Subject channel in the indexing area, click on "Top Stories/Trends/Analysis" and select "Suggested Reading – Industry News". Click an indexing term to select it for your search.

Free Reports and Websites

These free websites and reports can be a good starting point for identifying current business trends.

Macro Trends

•  Industrial Trends

Free reports covering a range of industries.

• Inspirational trend watching sites

Great subscription-free sites for information on trends and cutting edge ideas.