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Consumer Behavior

Getting Started

Top Databases for Consumer Behavior

Consumer Goods: Market Research

Consumer Goods: Market Research

Provides data and market reports related to consumer lifestyles in a wide range of industries and geographies.

Contains reports on global, national, and regional industries, business sectors, and consumer goods. Also market data and projections (consumption, market and brand shares etc.) for 150 categories of consumer goods, including drinks, food, household appliances, and personal care, across 200+ countries/ regions 

Enter “market share” and the consumer goods of interest into the search box or click on the “Outlooks” tab > Consumer Market Outlook

Demographics & Consumer Demographics

Demographics & Consumer Demographics

Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports worldwide.

Consumer Surveys

Consumer Surveys

For foreign and domestic Consumer Confidence Indexes. Enter CCNF

Remember: available only from the Barcelona Library

Economic category, and search for Consumer Confidence

Access: PC at the Barcelona and Madrid Libraries - through LSEG Workspace (formerly Refinitiv Workspace).  Ask staff for password.
Professors and researchers: For Desktop application, contact library@iese.edu

Articles, Books & Journals