Articles from academic, professional and trade journals, including Harvard Business Review. In addition case studies, country economic reports and company and industry profiles, as well as interviews with executives and analysts.
Company, industry, financial, and country information extending across every major marketplace worldwide. Also includes the following additional databases: Country & Cities Statistics, Company Prospector, Company Report Generator, Deals, News.
Global database which has information on the top 1,850,000 companies worldwide (only Very Large & Large), public and private. Also official business documents and reports. Think of ORBIS when you want to: • Get extensive data about a company including locations of subsidiaries • Screen for companies based on geography, financial performance, industry, deals, ownership structure, number of employees, year of incorporation and other criteria • Compare a company to its competitors along multiple dimensions.
WARC provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide. Includes information and advice on almost any advertising and marketing issue, delivered via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.
Use restricted to: IESE Students, Professors and Staff
Copyright: Non-commercial, educational, research purpose only