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Social Media Business

Getting Started

Reports & Statistics

Reports & Statistics

Data aggregation platform offering access to more than 1 million statistics, forecasts, studies, dossiers and info-graphics on 80,000 topics from more than 22,500 sources.

Click on the “Social media” tag and browse the various information options it brings up or type a keyword in the search box.

Report examples: Social media usage worldwideSocial media by industryMost popular social networks

In-depth analysis of technology’s impact on business. Includes market reports, product comparisons, consumer technology, adoption, briefings, etc. Remember that our Forrester account does not currently offer access to Technographics or ForecastView.

First-time users must register. To do that, ask Library staff for reg ID, then use your personal account for future access.

Report examples: Chart Your Path to Social Media MaturityThe Social Marketing Playbook For 2018Define Your Social Media Maturity to Advance Your Social Marketing

Offering global market knowledge for IT and telecom industries, this database includes research findings on a wide range of IT-related topics, including analyses, opinions, trends, leading practices, and case studies. Use IESE username & password. First-time users must register.

Report examples: How to Determine the Role of Social Media in Your Customer’s JourneyThe Five Stages of Social Media Adoption for CRMTop Use Cases and Benefits of Social for CRM in 2018

Literature

Literature

Social media books & articles

Social media in business articles

Social media books in the IESE Library

Open Access Reports