Data aggregation platform offering access to more than 1 million statistics, forecasts, studies, dossiers and info-graphics on 80,000 topics from more than 22,500 sources.
Click on the “Social media usage” tag and browse the various information options it brings up or type a keyword in the search box.
Report examples: Social media usage worldwide, Social media by industry, Most popular social networks…
Offering global market knowledge for IT and telecom industries, this database includes research findings on a wide range of IT-related topics, including analyses, opinions, trends, leading practices, and case studies. Use IESE username & password.
Report examples: How to Prepare for Social Media Conversations About Your IT Sustainability Initiatives, Use Social Influencer Principles to Build Communities and Increase Data and Analytics Adoption, How to Determine the Role of Social Media in Your Customer’s Journey...
Social media books & articles.
For books, select “Books”, type your search terms (by author, title, subject) and SEARCH. Details of printed books in IESE Library.
For e-books, limit your results by Show only> Available online. You can find subscribed books from different providers including EBSCO, Springer and Elsevier, as well as different e-books available for free.
Social media in business articles